Jonathan Mosley, Managing Director
A Shift to More Multi Supply?
I've been asking a lot of fleet operators how the recession affected them, and whether they have changed anything as a result.
One frequent comment is that many are nervous about putting all eggs in one basket. Nervous that their sole supplier may not have the reliability of funds that used to be taken for granted.
Many larger fleets are also re-evaluating their whole approach to 'business travel' - for example, with fuel costs soaring, roads becoming increasingly congested and video conferencing being simple from most laptops, is it always necessary?
So, we do seem to be sensing a post recessionary shift in thinking. Which is, perhaps, why many contract hire and leasing providers are re-assessing their propositions.
Perhaps 2010 will be transitionary for the industry where we see some true innovation come to market as the leasing sector seeks to meet these changing needs?
espere is a marketing firm dedicated to the vehicle fleet sector. Run by Jonathan Mosley, who is also well-known in the fleet market as Director - Sales and Marketing at the online risk management and e-driver training specialist E-Training World, Espere has a reputation for supporting fleet sector businesses with:
- Strategic marketing support
- Consultative marketing solutions
- An approach which delivers a measurable return on investment.
We call it the business end of marketing. And it is something we have been successfully offering within the fleet arena for a decade. But our role does not end with strong consultative solutions and qualified fleet marketing support.
With a track record for implementing marketing campaigns and strategies with innovative and creative solutions, many companies see espere as their complete marketing support team, offering:
- Creative campaigns
- E-Marketing
- Agency support
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